The Contemporary culture Is the set of everyday manifestations, thoughts, ideals and customs shared by a group of individuals.
This is transmitted through communication, which at the same time forms a society in which these manifestations are expanded, as well as become traditions, activities and purposes preserved from generation to generation.
These customs, relayed to other generations, give rise to a mixture between the own and typical manifestations of the time, forming the contemporary culture.
This is no more than the context in which a society is developed today, applying new guidelines and lifestyles, through the knowledge previously acquired.
These guidelines and lifestyles are known as cultural currents and social stereotypes, which vary according to the influences of the group of people who comprise them.
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Contemporary culture and its influences
From the very first era of the human being, the combination and sum of individual customs were eventually converted into influences that later with the growth of humanity also expanded, as indicated through communication.
As man and his way of life evolved, so did their interaction mechanisms, so that they became media . The main influence for the manifestation and expansion of mass culture.
The media generate an extraordinary diffusion throughout the world on the cultural currents and the social stereotypes that establish a certain concrete culture.
Each individual ends up adopting it even though it comes from a tiny environment, but achieving the goal of expanding through fundamental platforms such as television, film or radio.
At present, it is important to emphasize that the Internet is part of these cultural influences, since more and more people have access to it, either to consume information or communicate through websites or even the phenomenon of networks social.
Internet as part of culture
What once served as a clear means of communication, has been established as a model of lifestyles for the masses.
It is precisely through the social networks People can be influenced from others far as they are or have a very different daily life, which is called the Anglo-Saxon way of life.
These are adopted without prejudice by groups through the exchange of music, art, literature and fashion in their fullest expression, denominated as counterculture currents and that make of culture a unique model to follow around the world, giving way to the Globalization .
Internet Has become the preferred and most widely used mechanism for transmitting culture in broader humanity, because it not only goes further, it is also faster.
This allows such manifestations to be renewed quickly to the generations of relay, that are part of the popular culture, even, they are denominated with pseudonyms like Baby Boom, Generation X, Generation Y or Millennials and Generation Z.
Globalization
To speak of cultural manifestation and expansion of it is to speak of globalization, the basis of which is contemporary culture.
It is said that through the Internet have formed social groups, community and institutions that await links to continue with cultural transformations.
This was already done since the beginning of humanity, only now with more awareness and to preserve it.
This is also part of processes that include ICTs (Information and Communication Technologies), which are mechanisms that intervene in cultural transformations through communication and interactivity in global networks, whether governmental, Educational Or family members.
The goal of globalization is to open up new ways to understand social life and new patterns related to humanism.
Baby boom
The so-called generation Baby boom Is the most popular of the last four cultural currents with which humanity is divided in terms of lifestyles, fashion, custom and form of globalization.
They are the people born between 1945 and 1964 after World War II . They were so named because of the high birth rate recorded at that time.
At that time, the priorities were work, productivity, economic and financial status, while leisure was not part of their customs.
In fact, popular culture was based on the establishment of the traditional model of the family.
Also, at this time an important milestone was marked in society and it was the inclusion of women in the labor field, beginning with the recognition of their rights or the gender equality .
Generation X
The next generation of popular culture is the X , Formed by people born between 1965 and 1981, already influenced directly with the Internet as part of their daily lives. They were those who in their youth appreciated the change of life analogous to the digital age.
However, organizational culture continued to be part of this generation, in which work remained an indispensable part of society, despite adapting perfectly to the rules established by technology and mass connectivity. That is, leisure was still in the background.
What is certain is that the rise of popular culture began to be more noticeable in terms of music, fashion and style, allowing a greater connection with the next social group that emerged from the new millennium in 2000.
Generation Y or Millennials
This generation is more contemporary, conformed by those born between 1982 and 1994, called Millennials Because they are masses that do not conceive the world without technology. Their priority is quality of life and entertainment.
Its culture is based on communication through the Internet, messages, social networks, as well as music, through CD players, MP3, MP4, DVD or fully digital formats.
They are those who have allowed the growth of globalization through digital media.
Generation Z
It is the set of individuals that were born from 1995 until the present time. They have greater influence Generation Y or Millennials And their contemporaneity is exclusively the digital era, since, they are native to it. That is, they are called"digital natives".
But it is also true that they are not yet adults, they are not part of the labor and financial world, but they have been generators of consumerism.
Cell phones, tablets and the Internet are part of their daily lives, because technology is fundamental in their day to day.
The most used media are social networks, deepening the virtual environments, which is through these that lead to globalization, generating the new directions of humanism and society.
References
- Lewis. Contemporary Culture, Cultural Studies and the Global Mediasphere. (2007). Recovered from: uk.sagepub.com.
- Stanley Knick. Traditional Culture and Modern Culture. (2010). Source: huffingtonpost.com.
- Contemporary culture. Posted in Uncategorized |
- Contemporaryculture: contemporaryculture.org.
- Peri Bradley. Food, Media and Contemporary Culture. (2016): springer.com.