The parts of a brochure or brochure are those elements that make it up and make it functional. A brochure is a document whose function is to be a promotional text for a service or product.
This same format is also used to disseminate information about a specific topic.
In a great tool, since its design makes it a text that captures attention quickly, and is also easy to read. It is a very useful dissemination and promotion tool.
There are 3 types of brochures, whose structure is designed for different purposes: the diptych, which has two parts; the triptych, with three parts; and the quadriptych, which has 4 parts.
The 6 main parts of the brochure
1- Design
This is the layout and layout of the images, graphics and texts contained in the brochure.
It is the first impression that the audience has of the product or service that it promotes; This is why this element is so important.
The design includes the color palette used, the typography and the style of the images, as well as the layout. This is the link between the graphic aspect and the content.
2- External titles
The external holders are those on the cover of the brochure. These contain the general theme of the document, and should be clear and specific.
They should be well-known, so that they attract attention and immediately attract the user.
3- Subtitles
These represent the subtopics that make up the general theme. They are inside the brochure divided the subject into several blocks.
Ideally, by reading these subtitles the user has a complete idea of the information contained in the brochure. Its design should show unity and the hierarchy of sub-themes.
4- Text
These are the content of the blocks corresponding to the subtitles and detail the information that the reader needs to have about the subject dealt with in the booklet.
Writing is an element of great importance in this element, since the writing style must be fresh and attractive to capture the user's attention.
In the brochures the information must be distributed starting with the simplest information, and then the most complex.
It is important to keep in mind that saturating the reader is not beneficial. So the simpler the better.
5- Images
They are all the images and graphics that are in the text. These images should be related to the general theme, since they are the graphic representation of this. In this sense, they are a great tool to attract the reader quickly.
It is necessary to choose images that are attractive as well as informative. It is not advisable to invade the brochure of images, but it is good to maintain a balance between image and text, so that together they reinforce the information that is provided.
6- Closing logo
It is not essential, but it usually gives a pleasant impression to include the logo of the company that you promote at the end of the brochure.
This reminds the reader who it is that offers the service, as well as shows the sense of identity of the corporation.
References
- Elements of a Brochure: What Makes an Effective Brochure? (2017) pdesas.org
- Parts of a brochure. (2017) bizfluent.com
- Brochure (2017) smartdraw.com
- 3 key components to a good postcard / brochure design. (2011) tingalls.com
- Parts of a brochure. (2012) groppeimprenta.com