The Types of advertising posters Can be divided according to their purpose, content or size. In turn, within this division we find other more specific subsections.
Advertising is a key element in any type of organization. And advertising posters are one of the best communication tools to convey messages. Although many define the different types of advertising posters as mass media, it is rather a tool to convey thoughts and ideas.
The main objective of the advertising poster will always be to inform, but depending on the concrete idea that you want to convey, can be classified in several ways. A first classification is based on its purpose and based on this are two types: informational or commercial and training. But this is not the only typing. Advertising posters can also be classified according to their content and size.
According to its purpose
Informative or commercial
This is the type of poster that has been designed to inform the public about a particular event or about the launch of a new product or service. Or even to share with the audience the benefits of the brand being advertised. This type of resource must offer the user the necessary information to be interested in what is promoted.
Information posters must have a specific structure so that they can be considered as complete. These should contain a main message, a slogan, an image and legal terms. Even so, these types of posters can also be presented with text only, although in this case it will be necessary to use an appropriate typology with a contrasting background.
This type of poster, unlike the informational, is not intended to sell a product or service. These are often used as a means to invite the audience to become aware of certain issues.
This includes posters that have as purpose to create health habits or cleanliness in people cleaning, as well as those of order or security. The sectors that usually make use of the training posters are education, politics, non-profit organizations and the health sector.
In these types of posters the images play a much more important role than the text. In fact they are looking to make an impact with them. Therefore, the message is usually expressed not in words but with a graphic that generates emotions and leave much clearer idea to be transmitted.
According to its content
This is one of the most commonly used poster types. The posters of shows have some subtypes and the most popular are the cinema and the concert, to a lesser extent the theater and circus. Of the varieties named, the only one that is still widely used is the cinematographic.
Concert posters, usually from singers or music groups, are also often used. However, their use often ends up being outlawed, as they are usually stuck in forbidden places. In the case of circus posters, they are usually limited to the vicinity of where the show will take place. And the same happens with the theater, which in this case are usually reserved for the facades themselves of the enclosure.
Political advertising poster
These posters were born during the time of the great warlike conflicts that were experienced in Europe since the beginning of the last century. It was from these events that what was known today as a political or propaganda poster was born.
However, at present it is a type of poster that is reserved for electoral campaigns or referendums. But unlike the war years, now the content of these posters is regulated.
This is another of the most used posters today. It is a material with a very well defined content, which is frequently used by major brands in the fashion world and by major chain stores.
The main element in these types of posters is the image of some model next to the advertiser's logo or a slogan that is usually very short.
Beauty and hygiene poster
This advertising poster is characterized by hygiene and beauty products such as perfumes, creams and other items. Usually used for the launch of new products or as a promotion for renowned lines.
Also, they are a very used resource to promote products in specific stations of the year. Therefore, they are usually very common on important dates such as Christmas, Kings and Valentine. As in the case of fashion, it is used by major brands.
This variant is related to large corporations, whether in sectors such as banking, electrical, industrial, among others. Most of the time they are used to advertise a brand in general form. However, they can also be used to launch some kind of new product or service.
Institutional Campaign Poster
In these cases a reflexive reaction is expected from the audience, since the objective is usually to raise awareness on a particular topic. These posters promote themes that have to do with safety, accident prevention, health, ecology, among others.
According to its size
Advertising posters can also vary depending on the size they have. The choice between one and the other will depend directly on the place where it will be placed. But also the distance in which will be the people who will observe. These two elements are key to determining the dimensions of the poster. These can be:
- 70 x 100 centimeters (the most common size).
- 50 x 70 centimeters.
- 35 x 50 centimeters.
These measures are not mandatory. However, they are usually the most used, and therefore the most recommended, as they are designed based on the commercial measures of paper. In this way they take advantage of all the resources, avoiding wastes of ink, paper and time.
- Master in Marketing and Advertising (no date). Advertising design classes. Recovered from uovirtual.com.
- Malalana, A. (2009). Iconographic documents. 3. The advertising poster. Universidad CEU San Pablo. Spain.