In this post I leave you 30 quotes of Guy Kawasaki , Author of books such as El arte de empezar and specialist in new technologies and marketing.
He is also known for performing the role of"chief evangelist"for Apple: changing our attitude toward an idea and the way we all behave.
You may also like These company phrases or You are from Steve Jobs .
1-Patience is the art of hiding your impatience.
2-If you have to put someone on a pedestal, put the teachers. They are the heroes of society.
3-Pursuing your passions makes you more interesting and interesting people are charming.
4-Big companies start because the founders want to change the world, not make easy money.
5-Entrepreneurship is not for everyone.
6-An Ambitious failure, a magnificent failure, is a very good thing.
7-Get high and fight for something big. If you are going to change the world, you can not do it with boring or insignificant products and services.
8-Create something, sell it, make it better, sell a little more and then create something that leaves obsolete to what you used to do.
9-The next time you think that there is something without which you can not live, wait a week and see if you are still alive or not.
10-If you are an entrepreneur and believe that the president makes a difference in your business, you should stay in your current job.
11-A 50-year-old company can innovate just like two guys in a garage.
12-The first good reason to write a book is to add value to people's lives.
13-Forget the"I think, therefore I am": entrepreneurs only exist if they are sold.
14-You'll like more people if you think people are good.
15-The organizations are successful by the good implementation, not by a good business plan.
16-The goal is sympathy, not superiority.
17-Fortune favors the brave.
18-You should always sell, not waste time developing strategies to sell.
19-The meaning has nothing to do with money, nor with power or prestige. It does not even have to do with creating a fun working environment.
20-Close your eyes and think about how you will serve your customers.
21-The most sensible way to proceed is to bet on a prototype, to launch it immediately to the market and to perfect it quickly. If you wait for the ideal circumstances to occur and have all the necessary information (which is impossible) the market will get you ahead of time.
22-Product or service positioning is more powerful when it is personal because potential customers do not need to take the step of thinking how it can meet their needs.
23-No matter what you sell or who you sell it to: use simple words to describe what you do. Whatever jargon is used as a lingua franca in your business, do not forget that there are many more people will not understand it because they are not specialists in the field.
24-The truth is that, after a while, the soup soups end up boring. But, for the moment, think big and start with the small.
25-If you want to get your organization going, it's better that you're purposely lacking in staff. You may leave some sales on the table and you may not reach take off speed as soon as you want. But do not doubt that is always better than laying off people or running out of money.
26-If you are successful in building a business, two things can happen: Investors queue up to invest your money in you or you do not need your money. Both are problems that you will not mind having. On the other hand, if you resort to unnatural acts to raise capital, you probably will not build any business and you probably will not even get the money.
27-Investors usually look for accredited equipment, accredited technology and accredited sales. They often classify these factors in different order, but the factor that overcomes them all is the sales pull.
28-The art of branding requires creating a product or service that people are excited about and getting that enthusiasm to infect, make it easy to use, ask for help to spread their goodness and build a community around them.
29-The first step of every entrepreneur must be to build a prototype of the product or service that has in mind.
30-It is advisable to"separate"even physically the areas of the company destined to innovate and those dedicated to normal administration: different facilities, different locations, structures, etc.